Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 6, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis

PENGARUH SELF CONGRUITY DAN EXPERIENTAL VALUE PADA CONSUMER WELL-BEING PADA KONSUMEN MAL PARIS VAN JAVA

Kania Kartika (Universitas Pendidikan Indonesia)

Article Info

Publish Date
27 Jul 2020

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh self congruity dan experiental value terhadap consumer well-being pada konsumen mal Paris Van Java

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Journal Info
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Website

Abbrev

jimb

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made ...