Jurnal Master Pariwisata (JUMPA)
Volume 07, Nomor 02, Januari 2021

Pengembangan Desa Muntigunung sebagai Desa Wisata Baru di Kecamatan Kubu Kabupaten Karangasem

I Wayan Adi Putra Ariawan (Prodi Magister Pariwisata Universitas Udayana)
Made Antara (Prodi Magister Pariwisata Universitas Udayana)
I Nyoman Sukma Arida (Prodi Magister Pariwisata Universitas Udayana)



Article Info

Publish Date
19 Jan 2021

Abstract

Muntigunung Tourism Village is currently designated as a tourist village by the Karangasem Regency Government. The reason of Muntigunung Tourism Village as a new tourism village in Karangasem Regency because Muntigunung Tourism Village has natural beauty that is still natural, a culture that is still traditional and expected to minimize the level of poverty and beggar activities carried out by the Muntigunung Tourism Village community. This research analyzes the development strategy of Muntigunung Tourism Village. The data can be described descriptively qualitatively and analyzed using SWOT analysis techniques. The research of this study indicate that the strategy S-O (strengts-opportunities) that is applied aims to use the power possessed by utilizing the opportunities that exist. The S-T Strategy (Strenghts-Threats) that is applied aims to utilize the strength that is possessed to minimize existing threats. W-O (weakness-opportunities) strategy that aims to minimize weaknesses that are owned by exploiting opportunities. W-T (Weakness-Threats) strategies are implemented to minimize weaknesses to avoid threats. Keywords: SWOT, Development Strategy, Tourism Village

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Journal Info

Abbrev

jumpa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...