Jurnal Media Ekonomi (JURMEK)
Vol 23 No 2 (2018): Jurnal Media Ekonomi (JURMEK) Agustus

PENGARUH PROMOSI DAN LAYANAN TERHADAP KEPUTUSAN NASABAH KREDIT USAHA MIKRO DI PT. BANK MANDIRI (PERSERO) TBK. CABANG TUGUMULYO MUSI RAWAS

Supriyanto Supriyanto (Program Studi Manajemen STIE Musi Rawas, Lubuklinggau)
Murlina Nisusmiati (Program Studi Manajemen STIE Musi Rawas, Lubuklinggau)
Fahmi Irham (Program Studi Manajemen STIE Musi Rawas, Lubuklinggau)



Article Info

Publish Date
30 Aug 2018

Abstract

The objectives of this study are as follows: a. To determine the effect of promotion and service on the micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, b. To determine the customers' business credit at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch, c. To determine the effect of service on the decision of micro business credit customers at PT BANK MANDIRI (PERSERO) TBK. Tugumulyo Musi Rawas Branch. Based on the results of the test, the variable that promotion variable (X1) on the micro business credit decision customers at PT. Bank Mandiri (Persero) Tbk. Tugumulyo Musi Raw branch shows that the value of t = 2.788 is greater than ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and is accepted and partially the promotion variable has a significant influence on the decision of micro business customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the t test, the service variable (X2) on the micro business credit decision customers at PT. Bank Mandiri (Persero) Tbk. The Tugumulyo Musi Raw branch shows that the value of t count = 3.852 is greater than ttable 2,000 with a significant level = 0,000 <(α) 0.05, df (n-2) 57 - 2 = 55 is equal to 2,000, this shows Ho is rejected and Ha is accepted and partially service variables have a significant influence on the decision of micro business customers at PT. Bank Mandiri (Persero) Tbk Tugumulyo Musi Rawas Branch. Based on the results of the F test show show that the calculated value is 10.750> Ftable = 5.06 and the significance of the simultaneous level the significance is 0.000 <(α) = 0.05 df = n - k = 57-2-2 - 1 = 54 has a significant influence on the dependent variable, namely the decision of the customer, so that the truth is proven and the hypothesis is acceptable

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Journal Info

Abbrev

jurmek

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran, pengkajian, dan pengembangan mengenai isu ekonomi, manajemen, dan bisnis. Situs Jurnal Media Ekonomi menyediakan artikel-artikel jurnal untuk diunduh secara gratis, berskala nasional, dan sumber referensi bagi akademisi. ...