Petra International journal of Business Studies (IJBS)
Vol 1 No 2 (2018): DECEMBER 2018

The Measurement Model of Tourism Destination Images Using Fuzzy Inference System

Sutapa, I Nyoman (Unknown)
Wullur, Magdalena (Unknown)

Article Info

Publish Date
01 Dec 2018

Abstract

The article discusses the measurement model of tourism destination images perceived by travellers based on five dimensions of the service quality, i.e. tangibles, reliability, responsiveness, empathy, and assurance. Measurement problems occur when a traveller assesses the quality of a tourism destination service subjectively with vague boundaries and perceives the image of a tourism destination to vary. To address these issues, we designed an inference model using Mamdani's fuzzy inference system. The results of this study are quantitative assessments of the image of tourism destinations by various travellers based on qualitative perceptions of the quality of service experienced by the traveller.

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Journal Info
Petra International journal of Business Studies (IJBS)
Website

Abbrev

ijbs

Publisher

Universitas Kristen Petra Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and ...