Multicience
Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION

NEGATIVE CAMPAIGNS IN SOCIAL MEDIA : A CASE OF #UnInstallTempo IN TWITTER PLATFORM

AMIR SODIKIN (UNIVERSITAS PARAMADINA)
JUNIARA JUWITA DWI UTARI (UNIVERSITAS PARAMADINA)

Article Info

Publish Date
23 Apr 2020

Abstract

Polarization on social media as a remain of the presidential election contestation at 2019 is still felt its impact. The supporters of both sides are confined in an algorithmic enclave. When the cover of Tempo magazine was seen as criticizing of President Jokowi, his supporters on social media were campaigned to attack Tempo. They mobilized the masses through the hashtag #UnInstallTempo. This emotional mobilization dropped the Tempo app's rating on the Google Play Store from 4.8 (scale 1-5) to 1.1 within 3 days. The Tempo attackers sought justification from fellow supporters without listening to Tempo's arguments. Finally, this condition actually gets a place in the eyes of citizens and Indonesian policy is not impossible nuanced mobocracy.

Copyrights © 2020




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Journal Info
Multicience
Website

Abbrev

ijm

Publisher

CV KULTURA DIGITAL MEDIA

Subject

Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Description

The principle reason for INTERNATIONAL JOURNAL OF MULTISCIENCE is to give an academic discussion to the world, over to share great learning. It expects to be the voice of scholars around the world. One of its establishing standards is that of backing of the scholastic research field. The ...