MICRO, SMALL AND MEDIUM ENTERPRISES IN THE ERA OF DIGITAL ECONOMY - LESS CONTACT

HARKIM (INSTITUTE OF ECONOMIC SCIENCE (STIE) INDONESIA -MEDAN)

Multicience
Vol. 1 No. 06 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -SEPTEMBER EDITION

Less contact economy is a term that is currently widely used to address economic problems in this country. The corona pandemic, which limits human space, has stagnated economic dynamics and tends to be deficit. The less contact economic approach is taken so that economic dynamics can continue, where the method is to prioritize digital technology as the infrastructure. On the other hand, one of the business sectors that still persists in limited physical movement is the MSME sector. Therefore, this paper will discuss how to move the dynamics of MSMEs faster with a less contact approach. Theoretical reflection precipitates the resultant that MSMEs still have the opportunity to exist great in a pandemic situation with digital infrastructure. The digitization of MSMEs is inevitable, so that distribution of goods can be carried out with minimal physical contact. The digital infrastructure of MSMEs can be in the form of adequate community websites that need to be prepared in this context. The use of social media as a means of promotion is mandatory in the economic era of minimal contact like today.