Dinamika
Vol 4, No 2 (2018): Jurnal Dinamika

NALISIS HUBUNGAN KUALITAS PELAYANAN DAN PROMOSI DENGAN KEPUTUSAN NASABAH DALAM MENABUNG PADA PT BPR FAJAR WARAPASTIKA LAMPUNG TIMUR

Rita Irviani (STMIK Pringsewu)
Elvina Febri Nadirsyah (STMIK Pringsewu)



Article Info

Publish Date
20 Mar 2021

Abstract

The purpose of this study is to empirically examine how the relationship of service quality and promotion with customer decisions in saving at PT BPR Fajar Warapastika. This research uses primary data and secondary data. Primary data is data collected directly by researchers from the source. Primary data is taken by distributing questionnaires to customers of PT. BPR Fajar Warapastika. While secondary data obtained from the literature that supports research, both from books, the internet, data from PT. BPR Fajar Warapastika, and so on. Data analysis techniques using the calculation of Multiple Correlation, T Test and F Test. After the calculation, the results obtained R = 0.299, this shows a low level of relationship. Then in the T Test all independent variables have a significant effect on the dependent variable. Evidenced by the acquisition of sig. which is smaller than 0.05 and the calculated t value is greater than t table (1,975).

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Journal Info

Abbrev

dinamika

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal DINAMIKA is intended to be the journal for publishing articles reporting the results of research on economics. Jurnal DINAMIKA invites manuscripts in the various topics include, but not limited to, functional areas of Business studies, ethics; Education issues, entrepreneurship, electronic ...