Madani : Indonesian Journal of Civil Society
Vol. 1 No. 1 (2019): MADANI, Agustus 2019

Penguatan Ekonomi Lokal Pada Pelaku UMKM Berbasis Digital Di Desa Winduaji Kabupaten Brebes

Achmad Zaki Yamani (Institut Teknologi Telkom Purwokerto)
Arif Wirawan Muhammad (Institut Teknologi Telkom Purwokerto)
Muhammad Nur Faiz (Politeknik Negeri Cilacap)



Article Info

Publish Date
14 Sep 2022

Abstract

In the industrial era 4.0, technological knowledge, especially information technology is very important. UMKM are micro-enterprises that should have used the information access for the economic welfare of a region, but vice versa. Current problems with UMKM include lack of capital and knowledge of information technology. Winduaji village is one of the villages with UMKM actors with minimal information technology knowledge. The method of implementation is the method of discussion with the format of Training regarding identifying problems to the use of technology media. This training activity was attended by 56 participants consisting of village officials, UMKM actors, and tourism conscious reservoirs. As a result, all participants showed great interest in using social media marketing continuously.

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Journal Info

Abbrev

madani

Publisher

Subject

Humanities

Description

A periodical scientific journal which is a means of publicizing the results of Community Service Activities from various disciplines published and managed by Pusat Penelitian dan Pengabdian Masyarakat (P3M), Cilacap State Polytechnic. The Meaning of the Madani : Indonesian Journal of Civil Society ...