Tekstual
Vol 16, No 2 (2018): Tekstual: Humaniora

Ungkapan-ungkapan Advertensi Jamu Kuat: Tinjauan Semiotika

Sudin M.Saleh Djumadil (Fakultas Ilmu Budaya, Universitas Khairun)
Nirwana Nirwana (Fakultas Ilmu Budaya Universeitas Khairun)

Article Info

Publish Date
10 Oct 2018

Abstract

This research aims to describe and elaborate on the form and meaning of Jamu kuat advertising expressions. The observation method used in this research in order to get the data. The obtaining data are classified and analyzed by using qualitative descriptive analysis method. The results of the research show that there are six jamu kuat advertisements, namely symbol of strength, power, wildness, durable, extra stamina and manliness. All of the symbols being analyzed are based on the linguistic and nonlinguistic sign. Keyword: advertisement, symbol, semiotic

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Journal Info
Tekstual
Website

Abbrev

tekstual

Publisher

Universitas Khairun

Subject

Religion Arts Humanities Education Languange, Linguistic, Communication & Media Other

Description

Tekstual - an open access and peer-reviewed journal published biannually (mid year and year end) by Faculty of Cultural Sciences, Universitas Khairun - is a journal on Interdisciplinary Studies in Humanities: Linguistics, Literature, Language Teaching, Language Assessment, Language Policy and ...