<![CDATA[The purpose of this study was to determine the effect on product quality buying interest on electronic products in store Sinar Mutiara Gorontalo. This research was conducted 4 months is February to May 2014. The sampling method is non probabilty the technique performed by accidental sampling.Test results show the validity of the instrument rhitung rtabel means a valid and reliability is above 0.6 means reliable. The research results showed that multiple regression analysis, Y = α + βX + ɛ = 1.831 + 0,519X. The results of t test showed positive influence product quality variables significant to buy consumer interests. The results showed that the F test of F F table with a significance of 0.000 means that ditawakan Fit models or models that can be used to predict problems in this study. The correlation coefficient product quality has a strong correlation with the dependent variable. The coefficient of determination (R2) shows the contribution of 0.387 or 38.7% of the quality of the product to the consumer buying interest, while the remaining 0.613 or 61.3% in the form of the contribution of other factors not examined as brand image, quality of service, location effort, mix price, promotion and others. Keywords: quality products and interests buy]]>
Copyrights © 2016
