DIGEST MARKETING
Vol. 2 No. 1 (2017)

ANALISA FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOTOR HONDA VARIO PADA CV. CITRA SENTOSA MANDIANGIN

Evvi Puspawaty . (Unknown)

Article Info

Publish Date
30 Jun 2017

Abstract

This research focus on examinig factors that inluencing purchusing decion of Honda Vario vechile of CV. Citra Mandiangin Sentosa firms. Research method used survey to collect data and accompanied by obeservation techniques. Secondary data are collected form some related institutions. Based on the results, product variations, quality and desgin are atributes that consider analisis factor influencing purchasing decision. Keywords : Motor Honda Vario; Diversity Products; Product Quality; design, and Purchasing Decisions

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Journal Info
DIGEST MARKETING
Website

Abbrev

digest

Publisher

Universitas Jambi

Subject

Economics, Econometrics & Finance

Description

Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari ...