Jurnal IPTA
Vol 8 No 2 (2020): Jurnal IPTA (December 2020)

PERSEPSI DAN MOTIVASI DIGITAL NOMAD BERWISATA DI DESA TIBUBENENG, CANGGU, KUTA UTARA

Cipta Mulyana (Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana)
I Putu Sudana (Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana)
Putu Agus Wikanatha Sagita (Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana)



Article Info

Publish Date
30 Dec 2020

Abstract

Bali as an international tourism destination has many tourist attractions, one of which is Canggu. In 2018 nomadlist.com released that Canggu was chosen as the best destination for digital nomads. A new tourist trend has emerged where tourists who work outside the office and complete their work using electronic media such as laptops and internet connections in a coworking space and conduct tourism activities called digital nomads. This research was conducted to determine the Perceptions and Motivations of Digital Nomad travelling in Tibubeneng Village, Canggu village, Badung Regency, Bali. This research was conducted by using questionnaires to digital nomad in several coworking spaces in Tibubeneng Village, Canggu, in addition to distributing questionnaires to the nomads conducted open observation and interviews with several nomads and coworking space staff to complete the data.The results showed that the majority of digital nomads visiting Tibubeneng Village, Canggu were from Australia and Europe, most of whom worked as entrepreneurs. The indicator on the perception that gets the highest score is hospitality from the digital nomad while the indicator that gets the lowest response is the road conditions to Tibubeneng Village, Canggu. On the motivation indicator, physical motivation gets the highest score from a digital nomad while the motivation with the lowest score is showing prestige.

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Journal Info

Abbrev

pariwisata

Publisher

Subject

Arts Humanities Social Sciences

Description

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, ...