Jurnal Mantik
Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Influence of Service Quality, Distribution Channels, and Promotion on Sales Volume at PT Delta Agro Makmur Medan

Rosinta Romauli Situmeang (Universitas Prima Indonesia)
Antoni Antoni (Universitas Prima Indonesia)
Jesinda Patricia (Universitas Prima Indonesia)
Devin Reinaldo (Universitas Prima Indonesia)

Article Info

Publish Date
31 Aug 2020

Abstract

This research was conducted at PT. Delta Agro Makmur Medan. The purpose of this study was to test and analyze the influence of Service Quality, Distribution Channels and Promotion on Sales at PT Delta Agro Makmur Medan. The population in this study amounted to 139 cases and a sample of 94. The results showed that partially Service Quality has a positive and significant effect simultaneously on Sales Volume. Partially Distribution Channels have a positive and significant effect simultaneously on Sales Volume. Partially Promotion has a positive and significant effect simultaneously on Sales Volume. Simultaneously, Service Quality, Distribution Channels, and Promotion have a positive and significant effect simultaneously on Sales Volume at PT. Delta Agro Makmur Medan.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...