PENGARUH PERSEPSI KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN FLEXI DI KOTA SEMARANG DENGAN INTERVENING KEPUASAN PELANGGAN

., Suhaji ( STIE Widya Manggala)
Sunandar, Haris ( STIE WIDYA MANGGALA)

Jurnal Ilmu Ekonomi ASET
Vol 12, No 1 (2010)

Technology development and operator increase as PT Telkom competitors make scope of market and customers fewer in number because of customers inloyalty. In accordance with this background, the research was made to find out the case of Flexi product’s decline. To maintain customers, we need to create our customers loyalty by improving our quality of service, quality of product and price. Improvement of those qualities and price will influence our customers satisfaction. And in the end, it will increase our customers loyalty. Key words : quality of service, quality of product, price, customer’s satisfaction, customer’s loyalty.