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All Journal Jurnal Ilmu Ekonomi ASET Jurnal Ilmiah ASET
Haris Sunandar
STIE WIDYA MANGGALA
Economics, Econometrics & Finance Social Sciences

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PENGARUH PERSEPSI KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN FLEXI DI KOTA SEMARANG DENGAN INTERVENING KEPUASAN PELANGGAN ., Suhaji; Sunandar, Haris
Jurnal Ilmu Ekonomi ASET Vol 12, No 1 (2010)
Publisher : Jurnal Ilmu Ekonomi ASET

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Abstract

Technology development and operator increase as PT Telkom competitors make scope of market and customers fewer in number because of customers inloyalty. In accordance with this background, the research was made to find out the case of Flexi product’s decline. To maintain customers, we need to create our customers loyalty by improving our quality of service, quality of product and price. Improvement of those qualities and price will influence our customers satisfaction. And in the end, it will increase our customers loyalty. Key words : quality of service, quality of product, price, customer’s satisfaction, customer’s loyalty.
Pengaruh Persepsi Kualitas Pelayanan, Kualitas Produk, dan Harga terhadap Loyalitas Pelanggan Flexi dengan Intervening Kepuasan Pelanggan Suhaji, Suhaji; Sunandar, Haris
Jurnal Ilmiah Aset Vol 12 No 1 (2010): Jurnal ASET Volume 12 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology development and operator increase as PT Telkom competitors make scope of market and customers fewer in number because of customers inloyalty. In accordance with this background, the research was made to find out the case of Flexi product’s decline. To maintain customers, we need to create our customer’s loyalty by improving our quality of service, quality of product and price. Improvement of those qualities and price will influence our customer’s satisfaction. And in the end, it will increase our customer’s loyalty.
Co-Authors Suhaji . Suhaji Suhaji