<![CDATA[This research aims to investigate the capacity of Bengkulu University in improving performance quality, relevance, and competitive power through its policies. The data consist of the policies effective in Bengkulu University from 2006 to 2008. The findings indicate (1) consistency between the National policies and the policies of Bengkulu University in regard to competitiveness, decentralization, autonomy, and health of the organization; (2) improved quality, relevance, competitiveness and image of Bengkulu University in economic activities, enterprise and working atmosphere; (3) improved capacity of Bengkulu Universityâs governance in competition with other universities in Indonesia. The study shows the functioning of market segmentation strategy, targeting strategy, positioning strategy, differentiation, focus and efficiency as the competitive power of Bengkulu University. This confirms the importance of applying a total quality management system for enhanced quality, relevance, and competitiveness of a higher educational institution.Key words: Quality, Relevancy, and Competitiveness]]>
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