Binus Business Review
Vol. 12 No. 1 (2021): Binus Business Review

How to Expand Repurchase Intention? The Intervening Impact of Attitude towards Mobile Shopping

Lutfi Nurcholis (Universitas Islam Sultan Agung Semarang)
Raditya Ferdianto (Sultan Agung Islamic University)



Article Info

Publish Date
04 Feb 2021

Abstract

The development of information technology has a significant impact on almost all activities in various fields,such as shopping. The perceived benefit and lower risk factors are significant factors for shopping on the Internet.However, the problem in shopping activities is the security risk factor in transactions and the lack of publicknowledge and trust. There is a research gap in the relationship between perceived benefits and risks with purchaseintention. Based on the phenomenon, the research aimed to investigate and test the attitude toward mobileshopping as a mediating variable at the relationship between perceived usefulness and perceived risk againstrepurchase intention. The research applied a quantitative approach to explain the relationship between researchvariables. The used sampling technique was purposive sampling with several criteria, with a total sample of 200mobile shopping users in Central Java. Data collection was carried out using a questionnaire. The obtained datawere processed using the SPSS 16. The results show that perceived usefulness and perceived risk affect attitudein mobile shopping and repurchase intention significantly. Then, attitude toward mobile shopping also influencerepurchase intention. Last, it also finds that attitude toward mobile shopping can mediate the relationship betweenperceived usefulness and perceived risk against repurchase intention.

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Journal Info

Abbrev

BBR

Publisher

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...