Jurnal REKOMEN (Riset Ekonomi Manajemen)
Vol 4, No 2 (2021)

The Effect of Value Perception and Satisfaction Towards Loyalty of Gojek Customers in Yogyakarta

Putri Sundarinigsih (Universitas Sarjanawiyata Tamansiswa)
Kamarudin Othman (Universiti Teknologi Mara)
Nonik Kusuma Ningrum (Universitas Sarjanawiyata Tamansiswa)

Article Info

Publish Date
30 Apr 2021

Abstract

This study illustrates that Gojek customer loyalty in Yogyakarta remains significant even though it is still in tight business competition. This means that Gojek management must maintain and increase customer loyalty under any circumstances. In addition, the results of this study provide insights for academics in studying and developing research in the field of marketing, especially on the topic of customer loyalty. This study illustrates that Gojek customer loyalty in Yogyakarta remains significant even though it is still in tight business competition. This means that Gojek management must maintain and increase customer loyalty under any circumstances. In addition, the results of this study provide insights for academics in studying and developing research in the field of marketing, especially on the topic of customer loyalty.

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Journal Info
Jurnal REKOMEN (Riset Ekonomi Manajemen)
Website

Abbrev

rekomen

Publisher

Universitas Tidar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal REKOMEN (Riset Ekonomi Manajemen) managed and published by Management Studies Program, Faculty of Economy, Universitas Tidar. Focus and scopes of this journal are Human Resources Management, Marketing Management, Finance Management, Operation Management, Strategic Management, and Business ...