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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen)
Kamarudin Othman
Universiti Teknologi Mara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Value Perception and Satisfaction Towards Loyalty of Gojek Customers in Yogyakarta Putri Sundarinigsih; Kamarudin Othman; Nonik Kusuma Ningrum
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 4, No 2 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v4i2.3798

Abstract

This study illustrates that Gojek customer loyalty in Yogyakarta remains significant even though it is still in tight business competition. This means that Gojek management must maintain and increase customer loyalty under any circumstances. In addition, the results of this study provide insights for academics in studying and developing research in the field of marketing, especially on the topic of customer loyalty. This study illustrates that Gojek customer loyalty in Yogyakarta remains significant even though it is still in tight business competition. This means that Gojek management must maintain and increase customer loyalty under any circumstances. In addition, the results of this study provide insights for academics in studying and developing research in the field of marketing, especially on the topic of customer loyalty.
Co-Authors Nonik Kusuma Ningrum Putri Sundarinigsih