ANALISIS FAKTOR MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG PADA PASAR SWALAYAN DI KOTA SURAKARTA

Andryana Damayanti (Prodi Sosial Ekonomi Pertanian FP UNS)
Suprapti Supardi (Prodi Sosial Ekonomi Pertanian FP UNS)
Erlyna Wida Riptanti (Prodi Sosial Ekonomi Pertanian FP UNS)

Jurnal SEPA (Social Economic and Agribusiness Journal)
Vol 6, No 1 (2009): SEPTEMBER

The aims of this research are to study the factors that is considered by consumers in buying frying oil in swalayan market in Surakarta, and to study the dominant variables which considered by the frying oil consumers swalayan market in Surakarta.