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All Journal Jurnal SEPA (Social Economic and Agribusiness Journal)
Erlyna Wida Riptanti
Prodi Sosial Ekonomi Pertanian FP UNS
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS FAKTOR MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG PADA PASAR SWALAYAN DI KOTA SURAKARTA Andryana Damayanti; Suprapti Supardi; Erlyna Wida Riptanti
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 6, No 1 (2009): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v6i1.48900

Abstract

The aims of this research are to study the factors that is considered by consumers in buying frying oil in swalayan market in Surakarta, and to study the dominant variables which considered by the frying oil consumers swalayan market in Surakarta.
Co-Authors Andryana Damayanti Suprapti Supardi