The research aims to know (1) Consumer's need and preferences, (2) Consumer's behaviors of cooking palm oil that relation with non palm various of cooking oil in the market at Surabaya city. THis research based on descriptive method with demographic and psychographic approach to know consumer's need and preferences
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis is published by Agribusiness Program, Faculty of Agriculture, Universitas Sebelas Maret (UNS) Indonesia in cooperation with Association of Indonesian Agribusiness (AAI). We welcome manuscripts on agricultural socio-economic studies, agribusiness ...