Jurnal Ekonomi Integra
Vol 7, No 1 (2017): Januari 2017

ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN NETIZEN DALAM MELAKUKAN TRANSAKSI E-COMMERCE DI KOTA PONTIANAK

Hijrah Wahyudi (Unknown)

Article Info

Publish Date
10 Jul 2018

Abstract

This research aim to know factors considered by netizen in Kotamadya Pontianak in doing transaction of e-commerce. This analysis can be finalized by using descriptive analysis and factor analysis. This research entangles the netizen a number of100 mans livinging in Kota Pontianak. Sample is taken at random. This research concludes that out of 14 variables simply there are 10 variables considered by netizen in doing transaction of e-commerce. Result of factor loadings indicates 10 divisible variable become two primary factor.

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Journal Info
Jurnal Ekonomi Integra
Website

Abbrev

iga

Publisher

STIE Indonesia Pontianak

Subject

Economics, Econometrics & Finance

Description

Fokus kajian Jurnal Ekonomi Integra ini adalah bidang Bisnis dan Manajemen. Adapun ruang lingkup kajiannya terletak pada sub-sub bidang berikut: 1. Management Science 2. Marketing 3. Financial management 4. Human Resource Management 5. International Business 6. ...