Management and Economics Journal (MEC-J)
Vol 4, No 2 (2020)

The Effect of Products and Prices on Purchasing Decisions of Health Food

Suharso, Arien Anjar Puspitosari (Unknown)

Article Info

Publish Date
26 Aug 2020

Abstract

This study aims to analyze and explain the effect of products and prices on purchasing decisions of health food in Malang both partially and simultaneously. The approach uses quantitative-explanatory methods. The population is Malang City Consumer in Blimbing, Kedungkandang, Klojen, Lowokwaru and Sukun Subdistricts. The samples are 384 respondents. The collected data is analyzed by multiple linear regressions with SPSS software version 22. The study results are follows. First, products partially affect on purchase decision of health food. Second, the prices can improve purchase decision of health food. Third, the price becomes the determining factor in purchase decision of health food.

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Journal Info
Management and Economics Journal (MEC-J)
Website

Abbrev

mec

Publisher

Universitas Islam Negeri Maulana Malik Ibrahim Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Management and Economics Journal (MEC-J) is a peer-reviewed and open access journal that focuses on management and economics fields. This journal publishes original articles, reviews, and also interesting case reports. Letters and commentaries of our published articles are welcome. Subjects suitable ...