Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity
Vol 6, No 3 (2020)

STRATEGIES OF ELECTRIC BUS IMPLEMENTATION IN SOEKARNO-HATTA AIRPORT USING STRENGTH-WEAKNESS-OPPORTUNITY-THREAT (SWOT) ANALYSIS AND QUANTITATIVE STRATEGIC PROGRAMMING MATRIX

Andhika Rahman (Indonesia Defense University)
Yanif Dwi Kuntjoro (Unknown)
Imam Supriyadi (Unknown)



Article Info

Publish Date
31 Dec 2020

Abstract

Most of the transportation in Indonesia still uses oil as their fuel, thus Indonesia is currently facing one of the Energy Security issues which are oil availability. Nowadays, Indonesia doesn’t have sufficient oil production, consequently, Indonesia must import oil to meet its daily demand. Furthermore, Indonesia also dealing with an environmental issue from the transportation sector, which is air pollution. Air pollution is one of the non-military threats that threaten the lives of many people in Indonesia. The non-military defense is an effort made to ward off non-military threats. One of the ways to fight air pollution is to reduce the use of oil in the transportation sector.  Currently, the development of innovative technology in the field of transportation is increasingly oriented to electric vehicles (EV). This is due to EVs that do not produce gas emissions, increase energy efficiency, and reduce oil consumption. In August 2018, a one-week trial runs on an electric bus at Soekarno-Hatta Airport conducted to looking for responses from passengers when boarding an electric bus as an airport shuttle bus. Therefore, this study will be further determining the strategies of electric bus implementation at Soekarno-Hatta Airport. The method used is a qualitative method using a case study approach and Strength-Weakness-Opportunity-Threat Analysis with Quantitative Strategic Programming Matrix. This study concludes that the strategy that has to be implemented first for electric bus implementation in Soekarno-Hatta Airport is Strength-Opportunity 3 (SO3) strategy, which is collaborating with Bus Companies to become a pioneer in electric bus implementation in Indonesia’s Airport and improve the Eco Airports Status.

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Journal Info

Abbrev

DefenseJournal

Publisher

Subject

Other

Description

Jurnal Pertahanan is published quarterly in April, August and December, it aimed to provide research articles in order to have a significant implication to the world of defense strategy. The Journal's primary objective is to bridge the gap between theory and practice in defense studies. Every ...