Price Strategies And Promotions Which E-Commerce Does In Sales

Sutikno Sutikno (Universitas Serang Raya)
Suhartini Suhartini (Universitas Serang Raya)

Primanomics : Jurnal Ekonomi & Bisnis
Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis

The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.