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All Journal Primanomics : Jurnal Ekonomi & Bisnis Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis
Sutikno Sutikno
Universitas Serang Raya
Economics, Econometrics & Finance

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Price Strategies And Promotions Which E-Commerce Does In Sales Sutikno Sutikno; Suhartini Suhartini
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.399

Abstract

The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.
Commitment Of Small Business Actors To Shopee Online Consumers Mery Ramadani; Sutikno Sutikno
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.638

Abstract

Small business actors experience complaints from customers about services, products, and prices sold. The purpose of the study was to determine the effect of services, products, and prices on the commitment of small business actors to Shopee online consumers in 2020. The data was obtained by distributing online questionnaires via Google Form to 350 Shopee online consumers. This research technique takes a sample using non-probability sampling with the method used in this study is the Structural Equation Model technique. The results of the study prove that there is a positive and significant influence of services, products, and prices where consumers place their trust in small business actors in online shopee positively affecting seller commitment
Peran E-Lifestyle, Budaya Digital, Dan E-Payment Terhadap Perilaku Konsumtif Generasi Y Dalam Bertransaksi di E- Commerce Novia Indah Lestari; Mery Ramadani; Sutikno Sutikno
EKONOMI KEUANGAN DAN BISNIS Vol 7, No 2 (2022): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v7i2.1844

Abstract

Technology has changed people's lifestyles and culture, including their shopping behavior which is more directed towards consumptive behavior. The ease of making digital payment transactions (e-payments) also affects wasteful behavior among Generation Y. In addition, the impact of the Covid-19 pandemic which requires consumers to limit distance has made them more aggressive in making purchases through e-commerce applications. This research was conducted on Generation Y consumers who have made purchases on e-commerce and paid e- payment at least 3 times a month. The sample is taken from 100 respondents with a purposive sampling technique. The research data that has been collected will be processed using the structural equation model (SEM) – PLS. The results of this study indicate that the variables of e-lifestyle, digital culture, and e-payment have a positive effect on increasing the consumptive behavior of Generation Y in shopping at e-commerce.
Co-Authors Mery Ramadani Mery Ramadani Novia Indah Lestari Suhartini Suhartini