PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE

Ana Fitriyatul Bilgies (Universitas Islam Darul Ulum Lamongan)
Arifah Sundari (Universitas Islam Darul Ulum Lamongan)
Nurul Fauziyah (Universitas Islam Darul Ulum Lamongan)

J-MACC : Journal of Management and Accounting
Vol 3 No 2 (2020): Oktober

This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.