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All Journal J-MACC : Journal of Management and Accounting
Arifah Sundari
Universitas Islam Darul Ulum Lamongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE Ana Fitriyatul Bilgies; Arifah Sundari; Nurul Fauziyah
J-MACC Vol 3 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v3i2.2066

Abstract

This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.
Co-Authors Bilgies, Ana Fitriyatul Nurul Fauziyah