PENDIDIKAN KEWIRAUSAHAAN, OPPORTUNITY RECOGNITION DAN MINAT BERWIRAUSAHA DI INDUSTRI PARIWISATA HALAL

Dwi Putra Buana Sakti (Mataram University)
Baiq Nadia Nirwana (Mataram University)
Rionaldi Gigih Imam Pratama (Mataram University)
Yulia Prayanti (Mataram University)

JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Vol. 9 No. 3 (2020): JMM September 2020

This study aims to provide an understanding of the factors forming youth entrepreneurial intention in the halal tourism industry. This research uses a quantitative method with a causality approach. Data was collected from university students in West Nusa Tenggara who have taken entrepreneurship courses. The results show that entrepreneurship education influences opportunity recognition and entrepreneurial intention in halal tourism industry, opportunity recognition influences entrepreneurial intention in halal tourism and entrepreneurship education influences entrepreneurial interest in halal tourism through opportunity recognition. The West Nusa Tenggara government and universities are suggested to develop a curriculum related to halal tourism and link existing courses with topics of halal tourism.