USAHA PARIWISATA HALAL: SELF-EFFICACY, PENGETAHUAN PARIWISATA HALAL, RELIGIUSITAS DAN MINAT BERWIRAUSAHA MAHASISWA DI NUSA TENGGARA BARAT

Sulhaini Sulhaini (Mataram University)
Baiq Nanda Aulia Ardiani (Mataram University)
Wiji Rosiana (Mataram University)

JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Vol. 9 No. 3 (2020): JMM September 2020

This study aims to explain the influence of self-efficacy, halal tourism knowledge and religiosity on the entrepreneurial entrepreneur of young generation in West Nusa Tenggara. Questionnaire data was collected from final semester university students in West Nusa Tenggara. The results showed that self-efficacy and halal tourism knowledge have a significant positive effect on entrepreneurial intention in halal tourism industry and religiosity able to strengthen the influence of halal tourism knowledge on entrepreneurial intention among final semester students in West Nusa Tenggara. The West Nusa Tenggara government and universities are suggested to develop good curriculum related to halal tourism and link existing courses with topics of halal tourism.Keywords:self-efficacy; halal tourism knowledge; entrepreneurial intention; religiosity