The principal functions as a leader and manager in the school who has an important role in realizing the school's vision and mission. Therefore the principal is required to be able to manage the institution he leads. This study aims to describe the effective leadership of school principals at SMPN 21 Purworejo which includes their role in shaping vision, creating a friendly climate, fostering leadership, enhancing learning, and managing human resources, data and processes in the context of developing a culture of school quality. This research is a qualitative research. Data collection was carried out on research sources using interview, observation, and documentation techniques. The collected data is processed by data reduction activities, data presentation, and drawing conclusions. The data validity test was carried out using a triangulation technique to ensure that the data obtained is valid. The results of this study indicate that effective school principal leadership in developing a quality culture at SMP Negeri 21 Purworejo is carried out through vision formation which includes the formulation of a vision together with school members, commitment to the vision, mission and goals of the school, the ability to maintain a strong vision, and create a climate conducive learning. Creating a friendly climate includes providing school facilities that are safe, comfortable and friendly to the environment, creating a friendly climate for students and staff, a friendly climate that goes beyond school walls. Fostering leadership to others includes giving trust to subordinates, building effective work teams, and delegating some of their authority to others. Improving learning includes evaluating learning programs, creating learning improvement strategies, collaborating in learning, using interactive, inspiring and fun methods, supervision techniques, and improving the professionalism of education staff. Managing human resources includes placing teachers and staff according to their expertise, supporting professional development of teachers and staff, utilizing the potential of teachers and staff, and being careful and prioritizing examples;; managing data includes utilizing data as a reference for making decisions, storing data appropriately, and utilizing data for collaborative investigations; managing the process includes selecting the acceptance of students and new employees, as well as mentoring new employees.
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