Indonesian Journal of Islamic Economics and Business
Vol. 4 No. 2 (2019): Indonesian Journal of Islamic Economics and Business

Pengaruh Strategi Pemasaran Pada Tingkat Laba Penjualan Minyak Solar non Subsidi PT. Patra Andalas Sukses Jambi

Subhan Subhan (Unknown)

Article Info

Publish Date
30 Dec 2019

Abstract

This research aims to examine the effect of marketing mix strategies consisting of price, product, place, and promotion on the level of company profit, especially in the sales of non-diesel oil at PT Andalas Sukses Jambi. The method used is triangulation and descriptive qualitative methods with the purposive samplingmethod. The results showed that the Marketing Mix Strategy in increasing the company's profit PT. Patra Andalas Sukses Jambi, however, the decline in profitsthat occurred in the company was a result of the increased portion of accounts receivable in the balance sheet

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Journal Info
Indonesian Journal of Islamic Economics and Business
Website

Abbrev

ijoieb

Publisher

Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal of Islamic Economics and Business E-ISSN: 2540-9506 P-ISSN: 2540-9514 is the journal that concerns to publish broader issues on Islamic Economics and Business. It based on the presupposition that Islamic economics and Business is still on going process to be established. There is ...