JURNAL KOMUNIKASI DAN BISNIS
Vol. 7 No. 2 (2019): November

PENGARUH MOTIF PENGGUNAAN MEDIA TERHADAP KEPUASAN ANGGOTA WHATSAPP GROUP NEW WAVE INTERNATIONAL MINISTRY

Tang Natasha Chrisanti Saputra (Unknown)
Siti Meisyaroh (Institut Bisnis dan Informatika kwik Kian Gie)



Article Info

Publish Date
30 Nov 2019

Abstract

Humans as social beings communicate for various purposes, in this global era, online media is the choice for audiences when compared to other media. One of the most important communication media in Indonesia is WhatsApp with the WhatsApp group feature for group communication. The theory used is the Theory of Uses and Gratifications which examines the effect of media use. The method approach used in this study is quantitative by explanatory survey and using saturated sampling or census sampling techniques by distributing questionnaires to 113 respondents who are members of the WhatsApp group New Wave International Ministry. The influence of the motives of personal relationships has a considerable influence on the satisfaction of WhatsApp group members New Wave International Ministry, while the motives of surveillance, motives of personal identity and motives of diversity have sufficient influence on the satisfaction of WhatsApp members in the New Wave International Ministry. Keywords: Motive, Satisfaction, WhatsApp group

Copyrights © 2019






Journal Info

Abbrev

JKB

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of ...