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All Journal Semiotika: Jurnal Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Jurnal Ekonomi Perusahaan
Siti Meisyaroh
Institut Bisnis Dan Informatika Kwik Kian Gie
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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INSTANT MESSAGING DALAM PERSPEKTIF EKOLOGI MEDIA DAN KOMUNIKASI Siti Meisyaroh
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 1 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i1.961

Abstract

Technology is often described as the most important influence on society. The presence of the internet has changed the way many people communicate directly and face-to-face communication is no longer online and face to face. The emergence of a variety of media that could be a mediator of communication between individuals lead to individuals choosing to use the media because it is real time and instant without the limitations of distance and time . Instant Messaging is a popular communication media trend nowadays and most widely used by people to convey and receive messages from other individuals. The presence of a wide variety of Instant Messaging applications such as MSN, Yahoo Messenger, Google Talk, eBuddy, Blackberry Messenger (BBM), Whatapps, Kakao Talk, Chat Line until We Chat raise a variety of actions, perceptions, and experiences of communication in society . Media ecology theory perspective with the global village slogan, cold media, the electronic age and the media around the world unite together with the character and function of Instant Messaging applications to communicate and exchange messages.Keywords: Instant Messaging, Communication, Media Ecology, Internet Technology
Determinisme Teknologi Masyarakat Dalam Media Sosial Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Perkembangan teknologi melahirkan media baru dalam masyarakat sehingga memunculkan tren dan gaya hidup dari sisi budaya dan komunikasi yang berbeda dari yang sebelumnya. Kehadiran media sosial mengubah cara berkomunikasi dan budaya masyarakat menjadi lebih transparan, inovatif, dan kreatif. Determinisme teknologi dan media sosial saling berkaitan satu sama lain dan mempengaruhi masyarakat dalam kehidupannya.
PENGARUH APLIKASI LINE TERHADAP HUBUNGAN ANTARPRIBADI DI KALANGAN MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE ANGKATAN 2010-2013 Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

At this time, the growing communications technology in human life. These developments make it easy for people to communicate with each other without being limited by distance. LINE instant messenger app now become a medium of communication within the individual interpersonal relationships. However, until now there has been clearly known to significantly influence the LINE app on interpersonal relationships. The main theory used in this study is the Media Ecology theory. The results showed that there is a positive influence of the LINE application as part of a media ecology and the use of LINE application as a medium of interpersonal relations among students in Communication Studies Program Institute of Business and Informatics Kwik Kian Gie Class of 2010-2013. This can be seen through the overall average values of 3.96 and 3.89 which shows that the majority of respondents agreed to the statement in the questionnaire. The results also found that LINE applications can improve intimacy in interpersonal relationships, self-made individuals more open to other people, and reduce losses due to miscommunication. The results obtained conclude that the application of LINE has a positive influence and has a strong relationship to the interpersonal relationships among student’s class of 2010-2013. Keywords: Instant Messenger, Interpersonal Relationships, Communications Technology
PENGARUH MOTIF PENGGUNAAN MEDIA TERHADAP KEPUASAN ANGGOTA WHATSAPP GROUP NEW WAVE INTERNATIONAL MINISTRY Tang Natasha Chrisanti Saputra; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 7 No. 2 (2019): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v7i2.628

Abstract

Humans as social beings communicate for various purposes, in this global era, online media is the choice for audiences when compared to other media. One of the most important communication media in Indonesia is WhatsApp with the WhatsApp group feature for group communication. The theory used is the Theory of Uses and Gratifications which examines the effect of media use. The method approach used in this study is quantitative by explanatory survey and using saturated sampling or census sampling techniques by distributing questionnaires to 113 respondents who are members of the WhatsApp group New Wave International Ministry. The influence of the motives of personal relationships has a considerable influence on the satisfaction of WhatsApp group members New Wave International Ministry, while the motives of surveillance, motives of personal identity and motives of diversity have sufficient influence on the satisfaction of WhatsApp members in the New Wave International Ministry. Keywords: Motive, Satisfaction, WhatsApp group
EFEKTIVITAS WORD OF MOUTH TERHADAP BRAND AWARENESS “BATIK KERIS” Feren Felicia; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 8 No. 1 (2020): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i1.647

Abstract

Peneliti tertarik untuk meneliti mengenai word of mouth yang efektif terhadap pembentukan brand awareness seseorang ketika melakukan pembelian busana, khususnya busana batik. Teori Stimulus Respons (S – R) merupakan teori yang digunakan dalam penelitian ini untuk mengetahui efek yang ditimbulkan terhadap pesan yang disampaikan (stimulus) sehingga timbul perubahan sikap (respons). Penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian eksplanatif. Pengambilan sampel yang digunakan adalah non-probability sampling, dengan teknik accidental sampling. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner yang dibagikan kepada 120 pengunjung Summarecon Mall Kelapa Gading di Jakarta Utara. Hasil dari penelitian ini yaitu terdapat efek word of mouth talkers, topics, tools, taking part, dan tracking yang berpengaruh terhadap pembentukan brand awareness Batik Keris pada pengunjung Summarecon Mall Kelapa Gading di Jakarta Utara. Kata Kunci : Kesadaran Merek, Komunikasi Langsung, Efektivitas Komunikasi
THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN #NOSTRAWMOVEMENT ON FAST FOOD RESTOURANT CONSUMER PARTICIPATION Siti Meisyaroh; Marcella Novena
Jurnal Komunikasi dan Bisnis Vol. 8 No. 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v8i2.677

Abstract

News about environmental issues have led many companies and fast food restaurants like KFC started the Public Relations campaign movement with the theme #NOSTRAWMOVEMENT which was done simultaneously in all of their outlets in Indonesia. KFC Raden Inten becomes case in study. This study aims to determine the influence of the Public Relations campaign #NOSTRAWMOVEMENT will influence consumer participation in KFC Raden Inten. This research uses stimulus- respons (S-R) theory and participation concept which can be interpreted as taking part or taking a role in activities or activities. The author uses this theory because I want to know how much consumer participation is influenced by Public Relations campaign #NOSTRAWMOVEMENT of KFC. Participation is divided into two categories, direct participation and indirect participation. In this study, researchers used quantitative research with a descriptive and explanatory approach. Data collection techniques used in this study were documentation and questionnaire filling as part of the survey. Researchers used a survei method using a questionnaire. Data analysis techniques using validity test, reliability test, normality test, t test, F test and R2 test. Based on the data processing carried out, this study obtained the result that the relationship between the Public Relations campaign variables and consumer participation had a positive and significant influence. Keywords: Public Relations Campaign, Consumer Participation, Consumer Attitude
DYNAMICS OF GROUP COMMUNICATION IN ARISAN'S ACTIVITIES Tang Natasha; Ilene; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 9 No. 1 (2021): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i1.680

Abstract

This study observed urban lifestyle phenomenon in Jakarta, namely arisan. Conducted in the outskirt of Jakarta, which is Kelapa Gading. This study, which aimed to observe the phenomenon of life style through arisan activities, attempted to observe ideas that underlies the motives of individuals when participating in arisan group and when consuming goods in their daily life. The study found that identity was important in arisan. It emerged as arisan activities were dominated by consumption. Competition among the members of arisan group occurred as a result. It showed who had higher identity and who had not. The role of the leader of the group was interesting as well. The leader was succesful to persuade the members to follow her orders for the sake of arisan activity. The power of the leader was not realized by other members. Strong bond of friendship between the leader and the members made them entering a system where one controlled others on what needs to be controlled.
THE EFFECT OF THE CORONA.JAKARTA.GO.ID SITE OF CONSUMING THIS MEDIUM TO FULFILL THE INFORMATION NEEDS Muhammad Rizky Arbiyanto; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.768

Abstract

The existence of the site is still used by many people. The site is a source that can be justified. In accessing a site, there must be a motive for its use. The motives that exist in a person in using a media, where in this research are sites, namely diversion, personal relationships, personal identity, and supervision. The theory that is the basis of this research is the theory of Uses and Gratification. While the data analysis method used in the research is quantitative with the survey method. The test results have shown that the questionnaire that has been given to all respondents is valid and reliable, based on the t test that has been carried out, it can be denied that the fulfillment of information needs by motives and consumption. The influence generated by motive and consumption can be neglected as having a positive effect, this can be seen from the Simple Regression Analysis. Keywords: website, fulfillment of needs, corona virus, COVID-19, motive
EFFECT OF CREATIVE STRATEGY PT. SAMSUNG ELECTRONICS INDONESIA PRODUCT PROMOTION ON SAMSUNG GALAXY SERIES IN PEGANGSAAN DUA AREAS NORTH JAKARTA Siti Meisyaroh, S.Sos., M.Soc. Sc
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.161

Abstract

In this research the products that will be examined is the Samsung Galaxy Series. Using the concept of marketing communications, creative strategy, and promotion. The concept was used to further examine the data obtained about PT. Samsung Electronics Indonesia is in conformity with the existing concept or not. Researchers want to see whether or not the influence of the creative strategy on the suitability of the product promotion Samsung Galaxy Series. This research was conducted by using descriptive quantitative research methods, which is expected to give an idea of the influence by a creative strategy to product promotion. Data was collected by distributing questionnaires to 100 respondents which is the users of the Samsung Galaxy Series. This study has also found that there are significant creative strategies PT. Samsung Electronics Indonesia on the conformity of product promotion on the Samsung Galaxy Series. This can be seen from the results of simple linear regression, where there is a regression coefficient of 0.672 where the figure explains that an increase or decrease in the value of promotional products by 67.2% after doing creative strategy. It was concluded that the Creative Strategy PT. Samsung Electronics Indonesia has an influence on the promotion of products Samsung Galaxy  Series in the region Pegangsaan 2.Keywords: Creative Strategy, Promotion of Product, influence
PENGARUH BRAND IMAGE AIR ASIA TERHADAP KEPUTUSANPEMBELIAN TIKET MASKAPAI PENERBANGAN PADA KONSUMEN PEGANGSAAN DUA Siti Meisyaroh
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.425 KB) | DOI: 10.46806/jep.v24i2.449

Abstract

The objective of this research is to analyze the influence of brand image on purchase decision. Researcher finds the problem when the airlines start the development in Indonesia, one of them is Air Asia. Air Asia is a company which provides airlines transportation service, besides it is awarded by Skytrax as The World’s Top Low-Cost Airlines of 2016. Researcher wants to know that the brand image of Air Asia as low cost airline influences the consumer purchase decision of airline ticket in Pegangsaan Dua, North Jakarta region.This research uses concept of marketing communication, cover brand image and consumer purchase decision. By those concepts it can be understood the factors in variable which researcher choose. Researcher try to analyze how big consumer decision in airline ticket purchasing was influenced by Air Asia brand image.The method used is quantitative method with descriptive approach. This research took brand image of AirAsia as the research object. In the study author collected data through questionnaires that distributed to 100 respondents who were in the area Pegangsaan Dua, North Jakarta. Questionnaire data that have been obtained, then processed with SPSS 20.0.The method of this research showed that the distribution of the data is normal. By this research it will be showed that there’s influence of Air Asia brand image on consumer purchase decision of airline ticket in Pegangsaan Dua, North Jakarta region is 37,2%.Conclusion of this research is the value of product or service in consumer’s mind can influences consumer purchase decision. In this research it is showed that besides the brand image, sales promotion is also the other factor which can influences consumer purchase decision of airline ticket. Keywords: Brand Image, Purchase Decision, Airline Ticket
Co-Authors Amelia Katherine Surya Feren Felicia Ilene Marcella Novena Maria Kezia Vania Muhammad Rizky Arbiyanto Tang Natasha Tang Natasha Chrisanti Saputra