Jurnal Manajemen Bisnis
Vol 8, No 2: September 2017

Pengaruh Adopsi Teknologi Informasi Pada Peningkatan Daya Saing Usaha Kecil Dan Menengah (Studi Pada UKM Di Wilayah Daerah Istimewa Yogyakarta)

Syarifah, Andimi Hana' (Unknown)
Fauziyah, Fauziyah (Unknown)



Article Info

Publish Date
19 Sep 2017

Abstract

Information technology adoption process much use the Technology Acceptance Model (TAM), which consists of three main variables, namely Perceived Ease Of Use, Perceived Usefulness and the Acceptance of IT. This study was followed by testing the extent to which the influence of the adoption of information technology to increase competitiveness companies especially in the SME sector. The analysis technique used is the SEM (Structural Equation Modeling) AMOS with respondents IT users working in the field of SME sector of the economy. Results showed that Perceived Ease of Use (PEOU) significantly influence Perceived usefulness (PU). Perceived Usefulness (PU) does not significantly influence IT acceptance. While Perceived ease of Use (PEOU) does not significantly influence IT Acceptance. In the end, IT Acceptance a significant effect on increasing SMEs competitiveness.

Copyrights © 2017






Journal Info

Abbrev

mb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, ...