Jurnal Manajemen Bisnis
Vol 8, No 1: March 2017

Pengaruh Keyakinan Religius, Peran Sertifikasi Halal, Paparan Informasi, Dan Alasan Kesehatan Terhadap Kesadaran Masyarakat Pada Produk Makanan Halal

Pramintasari, Talisa Rahma (Unknown)
Fatmawati, Indah (Unknown)



Article Info

Publish Date
13 Mar 2017

Abstract

This study aims to analyze the Influence Of Religious Belief, Role Of Halal Certification, Information Exposure And Health Reason Of People’s Awareness On Halal Foods. The setting in this study measuring the level of awareness of halal food products in Yogyakarta. Objects of research in the area is Kotagede, while the subject is the individual Muslim in the area is. Kotagede chosen because it is the region's civilization is the Islamic Mataram Kingdom and Muhammadiyah also rapid growth, so that the majority of the population was Muslim. In this study, sample of 117 respondens were selected using technique non-probability sampling and purposive sampling manifold. Alanysis tool used in this study is the multiple linear regression. Based on the analysis that have been made results are the religious belief have a significant impact on the awareness of halal, role of halal certification has a significant influence on the awareness of halal.

Copyrights © 2017






Journal Info

Abbrev

mb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, ...