Jurnal Manajemen Bisnis
Vol 1, No 1: March 2010

Analisis Segmentasi Pasar Produk Yamaha Mio dari Perusahaan Yamaha

Hermawan, Francisca (Unknown)

Article Info

Publish Date
12 Mar 2010

Abstract

Currently the Company Yamaha Motor vehicles are th manufacturer to create a special automatic motor cycle for woman. Yamaha Mio is a market leader for authomatic motor cycle product. Strategy used by Yamaha is market segmentation strategy, target market, and placement positions. This strategy is one weapom powerful enought to penetrate the field of competition.The research was conducted thought questionnaires to one hundred respondents. After the data obtained and processed by using Chi Square (kai square).

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

mb

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, ...