<![CDATA[The objective of this research is to know the effectiveness of Public Service Mall development as the implementation of the Whole of Government (WoG) Practice and the application of e-government concept in Indonesia. This qualitative research is conducted by implementing literature study approach through which the researchers gathered various sources of information. In addition, researchers also used a textual approach to the implementation of the effectiveness of Public Service Mall, Whole of Government (WoG) Practice and e-Government Applications. The study begins with a history of WoG development, then a discussion of WoG transformation towards e-government implementation, followed with opportunities and challenges in implementing e-government to Public Service Mall as a manifestation of e-government implementation. The results show that the development of Public Service Mall as the implementation of WoG practices in line with the concept of e-government has been appropriate and supports the principle of excellent public services.]]>
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