Jurnal Manajemen Bisnis Krisnadwipayana
Vol 8, No 3 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANANAN TERHADAP PEMBELIAN ULANG PELANGGAN PT CARITA SARI PRATAMA

Kartini Dwi Ambarwati (Unknown)
Amanda Setiorini (Unknown)

Article Info

Publish Date
08 Dec 2020

Abstract

This study aims to determine the effect of product quality and service quality on merchandise repurchases at PT Carita Sari Pratama using quantitative descriptive research. The analytical method used is simple linear regression analysis. The results showed that the product quality and service quality simultaneously and partially had a positive and unidirectional relationship. Meanwhile, the results of the calculation of the correlation coefficient and determination show that there is a very close relationship between the variable product quality and service quality on purchases at PT Carita Sari Pratama.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

JMBK

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat ...