Jurnal Riset Bisnis dan Investasi
Vol 6 No 1 (2020): Jurnal Riset Bisnis dan Investasi

Pengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim

Ivon Sandya Sari Putri (Unknown)

Article Info

Publish Date
25 Jul 2020

Abstract

This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.

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Journal Info
Jurnal Riset Bisnis dan Investasi
Website

Abbrev

an

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...