Journal of Economicate Studies
Vol. 4 No. 1 (2020): Journal of Economicate Studies

The Effect of Co-Branding on Purchasing Decisions in the Indonesia Ice Cream Industry

Wildan Army Abdillah (Unknown)
Dzarin Gifarian Khaulani (Unknown)

Article Info

Publish Date
05 Jun 2020

Abstract

This study aims to determine the effect of Co-Branding on purchasing decisions in Walls Ice cream products. The total sample in this study was 57 people. This research was conducted in less than one year, therefore the research method used was a cross-sectional study. Based on the variables studied, the type of research used is descriptive and verification research. The research method used is the explanatory survey method. This research is sourced from primary data obtained using several question items using google form. This article found that Co-Branding has a positive and significant influence on purchasing decisions. This shows that Co-Branding can influence purchasing decisions and will improve sales performance.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Economicate Studies
Website

Abbrev

joes

Publisher

Islamicate Institute

Subject

Economics, Econometrics & Finance Education Other

Description

Journal of Economicate Studies (JoES) is a publication dedicated to and focused on the scholarly study of all aspects of Economicate studies. This journal receives articles from lecturers and researchers who have the new and progressive issues on scholarly study of all aspects of Economicate ...