Journal of Economicate Studies
Vol. 4 No. 1 (2020): Journal of Economicate Studies

Influencer Marketing as a Marketing Strategy

Ponirah, Ade (Unknown)

Article Info

Publish Date
05 Jun 2020

Abstract

This article discusses influencer marketing as a marketing strategy. The method used in this study is a method of literature sourced from books, research reports, journals, and websites. The findings of this article found that: (1) The rise of social media users became an opportunity for online marketing; (2) Influencer marketing is one of the most effective strategies used by companies to increase sales; (3) Influencers selected who already have personal branding and followers quite a lot; (4) Using this strategy will interest consumers and influence purchasing decisions.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Economicate Studies
Website

Abbrev

joes

Publisher

Islamicate Institute

Subject

Economics, Econometrics & Finance Education Other

Description

Journal of Economicate Studies (JoES) is a publication dedicated to and focused on the scholarly study of all aspects of Economicate studies. This journal receives articles from lecturers and researchers who have the new and progressive issues on scholarly study of all aspects of Economicate ...