Journal of Economicate Studies
Vol. 4 No. 1 (2020): Journal of Economicate Studies

A Brand Image of E-Commerce's Buying Interest

Amelia, Windi Amanda (Unknown)

Article Info

Publish Date
05 Jun 2020

Abstract

This article discusses the brand image of ecommerce buying interest. The methods used in this study are the literary methods that are sourced in books, research reports, journals and websites. This article finds that brand imagery serves as a strategy to safeguard and increase consumer interest, a positive brand image can make it easier for consumers to realize their interest in e-commerce.

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Journal Info
Journal of Economicate Studies
Website

Abbrev

joes

Publisher

Islamicate Institute

Subject

Economics, Econometrics & Finance Education Other

Description

Journal of Economicate Studies (JoES) is a publication dedicated to and focused on the scholarly study of all aspects of Economicate studies. This journal receives articles from lecturers and researchers who have the new and progressive issues on scholarly study of all aspects of Economicate ...