Journal of Information System, Applied, Management, Accounting and Research
Vol 4 No 4 (2020): JISAMAR: Volume 4, Nomor 4, November 2020

PENGARUH TV STREAMING TERHADAP PERTUMBUHAN INDUSTRI EKONOMI KREATIF DAMPAKNYA TERHADAP PENYERAPAN TENAGA KERJA

Rinny Yudowati (Universitas dan Akademi Akademi Borobudur)
Linda Fitriyanti (Akademi Akuntansi Borobudur)



Article Info

Publish Date
17 Nov 2020

Abstract

This study aims to determine the effect of TV Streaming on the growth of the Creative Economy Industry and its impact on Labor Absorption. Seeing the rapid digital development and the shifting of people's behavior from print media, television and radio to digital media, one of which is Streaming TV. It is predicted that in the future live streaming industry will become a trend and increasingly used in Indonesia. By using the Slovins theory, 100 samples of the perpetrators and users of TV streaming in Jakarta were obtained. Two approaches were carried out, namely the descriptive approach by describing the existing phenomena and quantitative in which data collection used observation and interview techniques. The research location was conducted in the Jakarta area. The independent variable is TV Streaming, the intervening variable is Creative Industry Growth and the dependent variable is labor absorption. The data source in this study is the internet user community obtained from the Indonesian Internet Service User Association (APJII) in 2018 and BPS. The results showed that Media TV Streaming had an effect on the growth of the Creative Economy Industry and had an impact on Labor Absorption.

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Journal Info

Abbrev

jisamar

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

JISIMAR (Journal of Information System, Applied, Management, Accounting and Research), terbit empat kali setahun pada bulan Februari, Mei, Agustus dan November, memuat naskah hasil pemikiran dan hasil penelitian di bidang Teknologi Informasi, Sistem Informasi, Sistem Informasi Manajemen, Sistem ...