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All Journal Journal of Information System, Applied, Management, Accounting and Research
Rinny Yudowati
Universitas Dan Akademi Akademi Borobudur
Computer Science & IT Decision Sciences, Operations Research & Management

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PENGARUH TV STREAMING TERHADAP PERTUMBUHAN INDUSTRI EKONOMI KREATIF DAMPAKNYA TERHADAP PENYERAPAN TENAGA KERJA Rinny Yudowati; Linda Fitriyanti
Journal of Information System, Applied, Management, Accounting and Research Vol 4 No 4 (2020): JISAMAR: Volume 4, Nomor 4, November 2020
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

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Abstract

This study aims to determine the effect of TV Streaming on the growth of the Creative Economy Industry and its impact on Labor Absorption. Seeing the rapid digital development and the shifting of people's behavior from print media, television and radio to digital media, one of which is Streaming TV. It is predicted that in the future live streaming industry will become a trend and increasingly used in Indonesia. By using the Slovins theory, 100 samples of the perpetrators and users of TV streaming in Jakarta were obtained. Two approaches were carried out, namely the descriptive approach by describing the existing phenomena and quantitative in which data collection used observation and interview techniques. The research location was conducted in the Jakarta area. The independent variable is TV Streaming, the intervening variable is Creative Industry Growth and the dependent variable is labor absorption. The data source in this study is the internet user community obtained from the Indonesian Internet Service User Association (APJII) in 2018 and BPS. The results showed that Media TV Streaming had an effect on the growth of the Creative Economy Industry and had an impact on Labor Absorption.
Pengaruh e–marketing dan e-comerce terhadap pendapatan usaha umkm di tengah pandemi covid 19 (studi kasus kecamatan duren sawit) the effect of e - marketing and e commerce on msme business revenue in the middle of the Covid-19 pandemic (case study of Duren Sawit District) Rinny Yudowati; Dwi Handiatmoko
Journal of Information System, Applied, Management, Accounting and Research Vol 5 No 4 (2021): JISAMAR, Volume 5, Nomor 4, November 2021
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v5i4.591

Abstract

This study aims to determine the effect of e-marketing and e-commerce on MSME business income in the midst of the COVID-19 pandemic (case study of Duren Sawit sub-district). With the COVID-19 pandemic and the Government's appeal regarding social distancing launched on March 15, 2020, it is predicted to have a serious impact on the absorption of MSME products. So that it requires business actors to be technology literate in dealing with covid 19 by utilizing social media as a marketing tool and e-commerce as a transaction tool which is expected to have a positive influence on MSME business income in the midst of the covid 19 pandemic until post covid 19. By using the Slovins Theory, a sample of 133 respondents of MSME actors under the guidance of Duren Sawit Sub-district were obtained. Two approaches were taken, namely, descriptive approach by describing existing phenomena and quantitative where data collection used observation and interview techniques. The research location was conducted in the Duren Sawit District, East Jakarta. The independent variables are E Marketing and E Commerce, the dependent variable is MSME Business Income in the midst of the covid 19 pandemic. The data source in this study is the MSME actors fostered by the Duren Sawit sub-district which are registered under the PKT (Integrated Entrepreneurship Development) facilitator in the Duren sSawit sub-district in 2021. The results show that E-marketing and E-commerce have an effect on MSME income in the midst of the Covid 19 pandemic.
Co-Authors Dwi Handiatmoko Linda Fitriyanti