Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 12 No 1 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)

INTERESTING FACTORS FOR TOURIST SATISFACTION IN DOUBLE-DECKER TOUR BUS

M. Rifki Bakhtiar (Universitas AKI)
Puji Setya Sunarka (Unknown)



Article Info

Publish Date
15 May 2021

Abstract

Research to analyze tourist satisfaction factors is the development of research on customer satisfaction which is designed based on tourist perceptions. Transportation is the basis for tourism because it connects one destination to another. Using a double-decker bus provides an experience for tourists visiting a destination. Analysis of the influence of service quality, facilities, and destination image on tourist satisfaction is the aim of this study. The questionnaires that met the requirements of purposive sampling were 178 respondents. The data were processed by multiple linear regression analysis using SPSS 25. The results showed that all independent variables had a positive effect on tourist satisfaction. The result of the determinant coefficient test (R2) shows that tourist satisfaction can be explained by the independent variable of 71.2 percent, while the other 28.8 percent is explained by other variables.

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Journal Info

Abbrev

jimat

Publisher

Subject

Economics, Econometrics & Finance

Description

JIMAT : Jurnal Ilmu Manajemen dan Akuntansi Terapan dalam publikasi berada pada bidang : - Manajemen - Manajemen Keuangan - Perilaku Organisasi dan Menajemen Sumber Daya Manusia - Manajemen Pemasaran - Manajemen Teknologi dan Inovasi - Manajemen Hubungan Industri - Strategi Manajemen - Sistem ...