AICS
Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020

The Moderating Role of Data Privacy and Protection Security on Service Quality, Brand Equity, and Tariff Towards Firm Performance

Radito Maulana Putra (Swiss German University)
Mira Maulida (Swiss German University)
Moch Riyadh Rizki (Swiss German University)



Article Info

Publish Date
04 Mar 2021

Abstract

Indonesia had more than 200 million cyber-attacks. Due to its poor cybersecurity system, the country is subject to frequent attacks. As an illustration, in one week in January Indonesia experienced 1.35 million website attacks. The most recent major cyber-attacks in Indonesia happened during the ‘WannaCry’ ransomware attack in May 2017. 12 institutions in Indonesia were attacked, including plantation and manufacturing companies as well as universities. With 355 million telecom subscribers in total as of June 2019 (fourth-largest cellular market in the world) Indonesia still has extremely low awareness of the essentials of data privacy and protection security while few of the major telecom operators that offer prime data privacy and protection are a major distinguishing factor of service quality excellence. The Journal will have as main objective the evaluation of the Data Privacy and Security Protection of mobile telecommunications perceived by the clients towards its brand Equity and firm performance. The relationship and impact between data privacy and protection security as a moderating role with other 5 dependent variables were tested in different periods of telecom professionals and enthusiasts from different regions. This study applied quantitative analysis with data received from 215 high level telecom professionals from major operators and vendors who had extensive experience and knowledge within the Telecom Industry.

Copyrights © 2020






Journal Info

Abbrev

conferenceseries

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

ADI International Conference Series (AICS) is open access journal published by Asosiasi Dosen Indonesia. AICS (ADI International Conference Series) is Supported by ADI Publisher & Organized by Pandawan. AICS (ADI International Conference Series) provides media to publish scientific articles from ...