TECHNOBIZ : International Journal of Business
VOL 3, NO 2 (2020) : OKTOBER

THE INFLUENCE FACTORS OF CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE FOOD DELIVERY SERVICES

Dian Novita (Universitas Teknokrat Indonesia)
Nurul Husna (Universitas Teknokrat Indonesia)

Article Info

Publish Date
28 Oct 2020

Abstract

The aims of this study is to investigate what are the influence factors of consumer behavioral intention toward online food delivery services (OFD). 200 valid questionnaires were collected to empirically test the research  model using partial least square (PLS) path modelling approach. The result imply that proposed hypotheses were supported except for the relationship between prior saving orientation and convenience motivation.

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Journal Info
TECHNOBIZ : International Journal of Business
Website

Abbrev

technobiz

Publisher

Universitas Teknokrat Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

TECHNOBIZ : International Journal of Business merupakan jurnal yang memuat artikel dan kajian ilmiah dalam bidang ekonomi dan bisnis secara umum seperti ekonomi publik dan moneter, ekonomi keuangan daerah, ekonomi lingkungan, manajemen keuangan, manajemen pemasaran, manajemen bisnis, manajemen ...