Pantun: Jurnal Ilmiah Seni Budaya
Vol 5, No 2 (2020): Kolaborasi Seni Desain, Film, dan Media Digital

Komodifikasi Musik Resepsi Pernikahan di Bandung

Yudi Permana (Institut Seni Budaya Indonesia (ISBI) Bandung)
Arthur S. Nalan (Institut Seni Budaya Indonesia (ISBI) Bandung)
Indra Ridwan (Institut Seni Budaya Indonesia (ISBI) Bandung)



Article Info

Publish Date
01 Mar 2020

Abstract

The term cover here means to re-sing or re-perform a song. The process of covering a song is essentially an adaptation, in which much of the value lies in the cover musician’s interpretation. Covers can easily be found at wedding receptions in the case of performing popular songs and romantic themes. This research studies about pop cover songs on wedding receptions, using commodification theory by Vincent Mosco. Data collection methods are literature studies, interview, and observation. From this research, the results show that the commodification of pop music covers are as follows: (1) commodification of content, cover songs are packaged into a romantic musical performance, as if giving a "message" or “meaning” that a wedding party without musical entertainment would be felt less lively (2) commodification of audiences, the bride as clients are used as a source of economic (3) commodification of labor, skill and service of musicians as workers, are treated as commodities and rewarded in return. Wedding reception as popular culture is closely related to a society prioritizing prestige and image rather than just utilities.Keywords: commodification, cover, wedding music

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Journal Info

Abbrev

pantun

Publisher

Subject

Arts Humanities

Description

Pantun merupakan jurnal ilmiah seni dan budaya, ilmu pengetahuan, dan disiplin ilmu yang berkaitan dengan kedua wilayah kajian tersebut. Pantun memiliki tanggung jawab untuk mengembangkan seni dan budaya lokal-tradisi, sekaligus perhatian terhadap dinamika seni dan budaya mutakhir (kontemporer) yang ...